|2009 New England Supply Chain Conference and Exhibition - Martin Anderson
Emerging Global Pull-Based Demand-Supply Chains
Martin Anderson, MA, Professor, Babson College
Global demand-supply chains paced by Asian demand are being
shaped by companies like Amazon.com on one end, and on the other end by new
communications technology in remote mining regions. This trend is creating
global 'pull' systems that are closing traditional retail businesses and
transforming global logistics at a scale never seen before.
Global scale "user-assembled" demand chains are pulling industrial supply chains
into completely new formats, creating wide-ranging new business opportunities
and making most push-based supply chains obsolete.
This presentation examines the design and management of complex supply chains
and market demand systems in a global, rapid-response business environment.
Major focus is on understanding industries as large systems of many
organizations that now depend on networked alliances. We'll focus on how
traditional strategies and operations are changing rapidly.
Subjects include market drivers of the supply chain, the role of logistics and
distribution in the networked economy, and how information technologies link
markets to supply and demand chains. The focus will be on a wide variety of
industries. A major objective of the presentation is to understand how to manage
the shift from PUSH strategies to PULL strategies across the entire supply
This presentation is designed to be a strategic view - it will not be 'what
systems to use'. It focuses on how to set up your organization to anticipate
very different demand-supply chains.